Making Mobile Meaningful
May 6, 2021
Make the most out of your mobile marketing. In my work, I am fortunate to work alongside some truly amazing vendors. 3Pillar, a product development company,
Your marketing. Done.
If your marketing strategy could best be described as “scattershot”, it’s time to take it to the next level.
What’s right - not what’s next
Has someone tried to talk you into marketing with TikTok or airplane writing?
With decades of marketing experience, I’m able to leverage my knowledge and team to increase the performance of your marketing efforts in a cost-effective way – that makes sense for you.
A technician can’t see the bigger picture, and specialized digital ad agencies often jump into a channel that may not be the right fit for your market.
Start with strategy. It’s a game plan that outlines all your activities, what you’re doing, and why.
Below, you will see a general breakdown on both Strategy and Implementation. Looking for a quick take-away? Look no further – take a peek at our Overview If you’re ready to talk about your plan, schedule a call today.
Two Options: Strategy & Implementation
Just doing Facebook ads won’t make a meaningful difference in your business (and that may not even be the right way to reach your target market.)
We start with strategy, then when we have a crystal-clear plan, you can choose to act on that plan in-house, or let us handle the day-to-day implementation.
Strategy
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
An axe is a strength multiplier. You can be the strongest lumberjack in the world, but with a dull axe, you are in trouble. Strategy is sharpening your axe and knowing what tree to strike, and when.
Brand Research
Where do you fit in the market? What are your competitors doing? How can you build your customer community - and where are your potential customers?
Review & Recommendations
Thorough assessment and discovery process of your tools, setup, and current marketing – to understand your business, what’s working and what’s not.
Brand Guidebook
Brand workshop and messaging – to establish the best possible offer towards your target audience. Get everyone in your company on the same page with your brand’s voice and tone.
Marketing Action Plan
This is your comprehensive roadmap for the next 12 months. Everything your company needs to do for marketing, with timed rollouts to implement, analyze, and optimize your plan.
Implementation
Where the rubber meets the road. We have expertise in:
Digital advertising, paid social media campaigns, email automation and drip campaigns, website copy and conversion optimization, SEO, social media promotions, market research, eCommerce, speaking your customer’s language, and soundboarding marketing tactics.
Get it done - Implementation Tier
If you don’t have the resources or expertise internally to execute your action plan, we can help with that. You’ll get your own Marketing department and regular meetings and updates with us.
Fractional Marketing Director - Strategy Tier
Getting it done, plus a little extra to boost your results. Maximizing sales and conversions, engaging your customer and external community, improving customer retention, and building out external SEO and backlinks.
Fractional Chief Marketing Officer - Vision Tier
All of the, plus dedicated time for your very own part-time CMO. On-call consulting, internal marketing, competitive and market trend research, product and pricing optimization, PR and influencer outreach, affiliate and partnership marketing.
What our clients say
"Angela created tremendous value for FabuLingua at a critical stage for our company. Her expertise in strategically designing and executing key marketing initiatives to create awareness and ramp up customer acquisition for FabuLingua was exactly what we needed. Angela’s clear communication and coordination of different moving parts gave our management team the space and confidence to focus on other mission critical issues. We feel fortunate to have found her when we did.”
"The kickoff was both fun and super productive...it felt great to put the team's thoughts about our work into words and start solidifying a real plan.”
How much does it cost?
We price our services at rates affordable to the everyday business owner. A robust marketing strategy, designed for increased sales for the next 12 months starts at $3,000 – much cheaper than a full-time hire.
Implementation ranges from $800 to $6,000 a month – it’s totally dependent on your needs and business.
Companies we work with
Previous
Next
Latest ARTICLE