Are You Ready to Hire a PR Firm?

by Lisa O’Neill, founder of Breakaway Public Relations Thinking about bringing in the support of a public relations firm? Not certain if it’s the right time, how to budget, what to expect? If so, here are words of wisdom gleaned from nearly 30 years in the industry that may help. There is absolutely no doubt […]

Are Negative Reviews Really Negative?

This is an interview with Lisa O’Neill, Principal at Breakaway PR. When you see a negative online review, how quickly should you jump in and respond? It’s easy to forget that reviews are there if you don’t have it built into your regular operations checklist, every day, or maybe every week or every month.  The […]